Considering the state of affairs around the world, I find it hard to believe there are people who still desire if not lust after the most expensive money can buy. Most importantly buying a designer label so famously expensive, everyone knows the cost. There is a psychology behind owning an item that displays a big ticket value. Purchasing "labels" fills a character void, that is psychologically well understood. Designer ads creates life and lifestyle association with their product. Consumers feel buying the label attached to that lifestyle will lift them to that level; or at the very at least, make them feel like they have been lifted to that level. That consumption fantasy is what corporations bank on.
Can you guess the $25,000.00 real Hermes Birkin bag from the $399.00 copy ?
Perhaps there is truth to that thought. Just recently there was an article about women who interview with designer handbags will be offered more money when negotiating. It makes me wonder however- does carrying a designer bag gives the owner more confidence, or per-chance is it possible a woman who can afford a designer handbag, won't be interviewing for the average job?
Just in case you didn't guess the bags are in the center side by side. The $25,000 bag is left center and $399. is right center. The other two bags are Hermes bags as well, both in the $10,000 range. If you want to try your hand and create your own Hermes purse, the company offers a pattern - http://abcnews.go.com/GMA/Weekend/story?id=7488477&page=1
That old saying "you are what you wear" also applies to what you drive . According to Toyota, young children are being encouraged to embarrass their parents into buying a cooler and hipper car- Toyota's Highlander ad is has the most obvious- which in my opinion is really low end selling . The young actor Riley Thomas Stewart is pandering for Toyota :
http://www.youtube.com/watch?v=80pNUxIczig
It's a corporate myth of a better life that has people selling their souls to own a label. Purchasing an expensive handbag, shoes, or a car has very short lasting gratification. Happiness isn't purchased. Martha Stewart still went to prison owning a Birkin bag and David Beckham cheated on Victoria and she owns several Birkins. As for the children, spare them the myth their life will be better with a label on their ass.
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